This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. If you are a tech-savvy person and are familiar with HTML, you can change these tags in the code yourself …

Put your domain at the top of the description, in particular on YouTube. When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page. I recently purchased a new boiler from a boiler company online! However …

It's common knowledge that keywords help you find a place in search engine results. Ensuring there are no obstructing elements and potential distractions is vital if the goal is to keep visitors on the page and consuming the content they came for. You should have plenty of time to vacation …

Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. Put simply, it's best to avoid obtaining irrelevant backlinks. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and doing can turn an …

Arguably, the most influential aspect of SEO lies in the ability to acquire links from external sources. Instead, focus on finding ways to incorporate your links naturally into the conversation. For example, where would one find yorkshire rocking horse in this country? Once Computing major SEO work is done in …

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has …

Search engine algorithms will continue to become more sophisticated. Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk …

Recent technological developments have altered the levels of power held bymembers of the channel. Today's web user demands more from websites. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. In modified rebuy or straight rebuy situations, one or more of the steps may …

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Pay attention to how and where you're linking in your content. There's a balance here that might take some practice to nail down. To be a leading part of this new marketing technique …

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you …