Update your reporting on a regular basis

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. If you are a tech-savvy person and are familiar with HTML, you can change these tags in the code yourself …

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Be mindful of web crawlers

It's common knowledge that keywords help you find a place in search engine results. Ensuring there are no obstructing elements and potential distractions is vital if the goal is to keep visitors on the page and consuming the content they came for. You should have plenty of time to vacation …

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Which Search Engines use pigeon update to determine indexing?

Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. Put simply, it's best to avoid obtaining irrelevant backlinks. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and doing can turn an …

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The worst advice I've heard about search engine spiders

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has …

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Adopt a customer centric view of mobile search

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

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Don't forget about cloaking

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Pay attention to how and where you're linking in your content. There's a balance here that might take some practice to nail down. To be a leading part of this new marketing technique …

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