The worst advice I've heard about search engine spiders

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has …

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Adopt a customer centric view of mobile search

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

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Don't forget about cloaking

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Pay attention to how and where you're linking in your content. There's a balance here that might take some practice to nail down. To be a leading part of this new marketing technique …

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