Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type …

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Social media messages can be …

Communications objectives are derived from overall marketing objectives. The field of search engine optimization was once focused on one major goal: harvesting intent from search. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you …

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. As long as you're playing by the rules, there's no significant danger that you'll earn a penalty or damage your reputation in the process. Tags are intended to give …

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website …

Put it on your shopping bags. At the same time, content which is placed "above the fold," may pull users further into the website where they will find more detailed information. The personal reputation has become a crucial aspect. I completely disagree.

Never underestimate the influence of link exchanges