If you use a specific keyword phrase as your anchor text in the hopes of increasing your rank for that keyword, be careful. The schema markup list is composed of agreed upon microdata terms and continues to grow each year. Whether you work with 10 people, 10000 people or just …

This is often a problem for e-commerce sites, which all too frequently have nothing more than a short blurb for each product they are selling, ending up with a content-light site. Again, we're not necessarily talking about businesses that compete directly with yours, but search competitors. With a range of …

Do not pay for links! Thin content is another common technical SEO issue that ecommerce sites have to deal with. When it comes to buying a new aerial repairs the process can sometimes be a little bewildering. Think Saber Light Digital testimonials, endorsements, and other trust factors. The headache they …

Tying your efforts to Google+ allows your content efforts to be seen in the work section of your plus account by everyone in your circles, which should be half of the planets population. Server Analysis: This section provides useful information regarding website's technology load (eg, its CMS, your web server …

As much as every business wants to be a success there is a real danger of too much and too fast. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g …

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Buyer personas are semi-fictional representations of actual buyers that help marketers enhance strategies with audience targeting tactics. A treasure hunt is a fantastic way of having fun with your child …

You'll be able to see through the search engine's eyes, which should make it much easier to decide what's best for your site going forward. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number of people who might take advantage of the change to favor their personal ranks. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing …

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can't address: Smaller screen sizes make it harder to …

Then ensure you strike at the weaknesses and at least match them on their strengths. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results …

When a consumer pays attention to messages that might meet his needs or wants, the closer an exposure to content is to the purchase decision, the more powerful the copy becomes. It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. A marketing …

Many sites are taking advantage of SEO. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Site owners …

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor's page. Therefore, the main task is to think about your users first, how they navigate your site …

Location is one of the most financially valuable metrics used in mobile advertising. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout …

What is similar, though, is the actual SEO process. Local SEO is, inarguably, the best bet for local businesses to grow big. Further, corporate policies create restrictions and decision rules that affect purchasing activities. Less than 10% of the users in the most active internet countries have broadband. The faster …

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. Let's get one thing straight from the very beginning. If you care …