The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms …

I do believe that having a portion of your keyword phrase in the URL is helpful. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach …

Location is one of the most financially valuable metrics used in mobile advertising. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout …

Let's say that you run a goat farm in Detroit. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Currently, the bandwidth for handling internet traffic varies considerably. Talking to company that offers SEO services, such yours truly, is the perfect …

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. If that's too long for you, then get the …

But how do you get strangers to visit your site before they know anything about your business? An in-house program will be more consistent, due to a lower turnover rate in the creative team. Whilst we may have just said that keywords are no longer effective, donnt let that fool …

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Most …

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. As long as you're playing by the rules, there's no significant danger that you'll earn a penalty or damage your reputation in the process. Tags are intended to give …

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Messages consistent with the current concepts in a person's cognitive map strengthen key linkages. This means that consumers get the information they are looking for, while the business gets direct …

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Pay attention to how and where you're linking in your content. There's a balance here that might take some practice to nail down. To be a leading part of this new marketing technique …

Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has …

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website …

What is similar, though, is the actual SEO process. Local SEO is, inarguably, the best bet for local businesses to grow big. Further, corporate policies create restrictions and decision rules that affect purchasing activities. Less than 10% of the users in the most active internet countries have broadband. The faster …

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. If you do your SEO due …

In most cases, overt solicitations for products or services aren't welcome. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. When using …

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you …

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. Let's get one thing straight from the very beginning. If you care …

Having links from more popular websites carry more weight than less popular sites. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you …

You can stop improving certain pages, but the site as a whole can always be improved. It involves various strategies which results into increase in number of visitors and hence ranking of website. Because nobody wants to get hoodwinked. Whether it is writing the most useful article about a certain …

Put it on your shopping bags. At the same time, content which is placed "above the fold," may pull users further into the website where they will find more detailed information. The personal reputation has become a crucial aspect. I completely disagree.

Never underestimate the influence of link exchanges

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. A marketing analysis provides a comprehensive review of the marketing program. The main thing to keep in mind when using social media to promote your business …

When delivered effectively, the experience creates a strong emotional bond between the consumer and the brand. More and more, search engines have begun to incorporate social context into their search results. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Guerrilla marketing programs obtain instant …

Web advertising programs also receive attention along with search engine optimization (SEO) techniques. A permanent redirect from one URL to another indicates the original URL has changed for good. Social is also an SEO challenge for you. Search engines have been running on two wheels, On page and Off page …

Search engine indexing is closely tied to the associated search engine algorithms. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example …

Besides keywords, what determines how well your pages rank in search results? No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. There is no minimum amount of words or text to rank in Google. There are …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. SEO is about as close to free as you can get. Balancing the …

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. Content is one of, if not, the single most important asset in the world of …

These objectives form the basis for developing communications budgets and selecting IMC components for actual marketing campaigns. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this rule in order to fix this problem. Professional search marketers …

A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth exploring - I've used it in the past. With SEO, your website's visibility increases when search engines crawl …

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Social media marketing involves the utilization of social media and/or social networks to market a product, company, or brand. Your images need to be of good quality. Effective marketing …

Not all hosting types are created equal. If your site is specifically designed for certain resolutions, make this explicit. It's your responsibility to make sure paid links have the nofollow link attribute. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite …