Latest developments in content

One thing to remember though – the look and feels should be designed in such a way that the user shouldn't need to read every single piece of content in order to get the basic ideas. Before looking at what's coming up, let's look at what previous Google updates have in …

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Everything you need to know about citations

The term keyword analysis has several meanings: Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Lifestyle measures with what is prolotherapy (such as maintaining a healthy weight and exercising regularly) are a great way to stay healthy. How …

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Low Text-to-HTML Ratio

Google and other major search engines have moved away from exact-match results in favor of relevant results. As a result, it's important to perform an occasional link quality audit to review your overall strategy, identify possible weaknesses, and preventing the possibility of getting hit with a sudden ranking fall.Many …

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Why I hate analytics

Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number of people who might take advantage of the change to favor their personal ranks. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing …

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Which Search Engines use pigeon update to determine indexing?

Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. Put simply, it's best to avoid obtaining irrelevant backlinks. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and doing can turn an …

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Learning about LSI is not difficult if you have a good teacher

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Social media messages can be …

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Does the Open Directory Project depend on nofollow links

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. If you want to rank high in Google for valuable key phrases and for a long time …

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Google ranking factors can be affected by link building

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. The user is most likely to type in something called 'keyphrases', rather than single 'keywords'. Chances are very good that they will eventually click through to your …

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Be yourself & not your keywords

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found - and found easily - among those searches is essential for any firm Search engines recognize evergreen content and give it more value than to old content. As you create content for …

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Adopt a customer centric view of mobile search

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

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Domain Name Namespaces

Having links from more popular websites carry more weight than less popular sites. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you …

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Find a simple guide to link research and read up about it

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. A marketing analysis provides a comprehensive review of the marketing program. The main thing to keep in mind when using social media to promote your business …

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Google ranking factors can be affected by webmaster tools

When delivered effectively, the experience creates a strong emotional bond between the consumer and the brand. More and more, search engines have begun to incorporate social context into their search results. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Guerrilla marketing programs obtain instant …

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Hidden facts about bounce rates

Web advertising programs also receive attention along with search engine optimization (SEO) techniques. A permanent redirect from one URL to another indicates the original URL has changed for good. Social is also an SEO challenge for you. Search engines have been running on two wheels, On page and Off page …

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Things you most likely didn't know about domain authority

These objectives form the basis for developing communications budgets and selecting IMC components for actual marketing campaigns. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this rule in order to fix this problem. Professional search marketers …

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