Establish your position regarding static pages

Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. In fact …

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Make the most of SEO by really understanding metrics

Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and …

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Let's follow web portals best practise

If you own a website that's been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Search engines use links to discover when new webpages have been created and to …

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Cracking the metrics code

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say "vacation rentals" five times in 100 lines of code, those phrases will stand out much more than if …

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Search engines favor understandable URLs

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective …

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Super-easy ways to learn everything about reporting

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. If you do your SEO due …

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Don't forget link building

You can stop improving certain pages, but the site as a whole can always be improved. It involves various strategies which results into increase in number of visitors and hence ranking of website. Because nobody wants to get hoodwinked. Whether it is writing the most useful article about a certain …

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Questions to ask about user generated content

Search engine indexing is closely tied to the associated search engine algorithms. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example …

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The secret behind Google algorithms

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. Content is one of, if not, the single most important asset in the world of …

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