Random musings on CTR

Were there any gaps or missteps in your strategy? Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it …

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Start simple, but don't forget link exchanges

When someone mentions search engines, do you automatically assume they're talking about Google? You don't have to worry about every literal version of a keyword or phrase in the current context-based era of SEO, but you also can't ignore the searcher and theirintent. Good content also enhances the reputation and …

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What can Instagram teach you about analysis

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Remove the content. I've also written over 14,000 articles, stories, and product copy for various online publications …

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All you wanted to know about bounce rates but were afraid to ask

Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. The individuals or businesses within the market segment …

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Guerrilla marketing involvement in SEO

If you want to build backlinks to your website, you have to do it with caution and knowledge. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Much criticism has been levelled at …

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The worst advice I've heard about search engine spiders

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has …

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A few words on web crawlers

This means that searches are now much more focused on the area in general. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Search engines are unique - as the words used …

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Natural language processing using keyword density

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Slowly, I tinkered and figured out what resulted in more traffic. Have you ever tried …

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Establish your position regarding static pages

Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. In fact …

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Make the most of SEO by really understanding metrics

Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and …

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Let's follow web portals best practise

If you own a website that's been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Search engines use links to discover when new webpages have been created and to …

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Cracking the metrics code

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say "vacation rentals" five times in 100 lines of code, those phrases will stand out much more than if …

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Search engines favor understandable URLs

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective …

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Super-easy ways to learn everything about reporting

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. If you do your SEO due …

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Don't forget link building

You can stop improving certain pages, but the site as a whole can always be improved. It involves various strategies which results into increase in number of visitors and hence ranking of website. Because nobody wants to get hoodwinked. Whether it is writing the most useful article about a certain …

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Questions to ask about user generated content

Search engine indexing is closely tied to the associated search engine algorithms. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example …

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The secret behind Google algorithms

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. Content is one of, if not, the single most important asset in the world of …

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