To get fast rankings, you need RSS feeds

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. If you participate in …

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Be mindful of web crawlers

It's common knowledge that keywords help you find a place in search engine results. Ensuring there are no obstructing elements and potential distractions is vital if the goal is to keep visitors on the page and consuming the content they came for. You should have plenty of time to vacation …

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More importance is given to Google algorithms

In order to get the most success with search engines, you need to speak their language. They don't care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web …

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Which Search Engines use pigeon update to determine indexing?

Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. Put simply, it's best to avoid obtaining irrelevant backlinks. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and doing can turn an …

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Emphasizing fast results by using nofollow links

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can't address: Smaller screen sizes make it harder to …

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Emphasizing fast results by using analytics

Some people might feel favorably about a topic, such as green marketing, but this does not necessarily change their purchasing behaviors. What you should do is leverage the business alliances that you do have. A local park can be dramatically improved by adding playground equipment from a reputable supplier. Search …

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The truth about reporting

Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and …

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When auditing your site, take time to think about long tail search

Remember, earning rankings in Google is only part of the equation-you also have to persuade your new viewers to actually click through. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send …

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The ugly truth about comment spam

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? They're also vulnerable to fault points in the redirect system-if you accidentally direct a mobile …

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Let's talk about backlinks

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won't help your website reach a global audience. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical …

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Random musings on CTR

Were there any gaps or missteps in your strategy? Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it …

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What's the story about LSI

When you notice what isn't good on your website, start improving (technical and textual). Even if you have a compelling product and a fantastic business model, it won't matter unless people are able to discover your business in the first place. This is because Google values high-quality user experience above …

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Start simple, but don't forget link exchanges

When someone mentions search engines, do you automatically assume they're talking about Google? You don't have to worry about every literal version of a keyword or phrase in the current context-based era of SEO, but you also can't ignore the searcher and theirintent. Good content also enhances the reputation and …

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Layout and formatting

Then ensure you strike at the weaknesses and at least match them on their strengths. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results …

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Can a techie truly understand mobile search

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. If it works for 91% or businesses, it is very likely to work for …

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What can Instagram teach you about analysis

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Remove the content. I've also written over 14,000 articles, stories, and product copy for various online publications …

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All you wanted to know about bounce rates but were afraid to ask

Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. The individuals or businesses within the market segment …

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Guerrilla marketing involvement in SEO

If you want to build backlinks to your website, you have to do it with caution and knowledge. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Much criticism has been levelled at …

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The worst advice I've heard about search engine spiders

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you'll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has …

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A few words on web crawlers

This means that searches are now much more focused on the area in general. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Search engines are unique - as the words used …

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Natural language processing using keyword density

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Slowly, I tinkered and figured out what resulted in more traffic. Have you ever tried …

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Expand your site submissions as necessary

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. These pages can also …

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Establish your position regarding static pages

Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. In fact …

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Random musings on sitemaps

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they …

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Referencing your sitemap

Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. Higher rankings in the first few results are critical to visibility. Find out which channels are driving traffic to your competition . There are so many examples of rocking …

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Go long-tail and forget site submissions

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type …

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Learning about LSI is not difficult if you have a good teacher

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Social media messages can be …

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Make the most of SEO by really understanding metrics

Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and …

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