Pick Your Data Format

This is often a problem for e-commerce sites, which all too frequently have nothing more than a short blurb for each product they are selling, ending up with a content-light site. Again, we're not necessarily talking about businesses that compete directly with yours, but search competitors. With a range of …

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Can issues around Amazon optimisation be quickly fixed?

Tying your efforts to Google+ allows your content efforts to be seen in the work section of your plus account by everyone in your circles, which should be half of the planets population. Server Analysis: This section provides useful information regarding website's technology load (eg, its CMS, your web server …

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Everything you need to know about backlinks

Then look at the blue bar below the Google logo, and you see something like this: If your web developer tells you that the website is accessible from a mobile device, don't just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can …

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Update your reporting on a regular basis

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. If you are a tech-savvy person and are familiar with HTML, you can change these tags in the code yourself …

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Be wholistic

As much as every business wants to be a success there is a real danger of too much and too fast. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g …

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Latest developments in content

One thing to remember though – the look and feels should be designed in such a way that the user shouldn't need to read every single piece of content in order to get the basic ideas. Before looking at what's coming up, let's look at what previous Google updates have in …

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SEO demands content. Content marketing is content.

For that reason, it's also useful to track the performance of your target keywords. At the same time, we get sent a lot of websites that appear to have taken the `content = ranking' motto to the extreme, featuring an impenetrable wall of text in borderline invisible font size, explaining the …

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Can I use CTR to help rank my site?

community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. The more inbound links to a web page the higher it will rank in the search engines. Nearly all steel buildings uk are custom …

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Everything you need to know about citations

The term keyword analysis has several meanings: Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Lifestyle measures with what is prolotherapy (such as maintaining a healthy weight and exercising regularly) are a great way to stay healthy. How …

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Low Text-to-HTML Ratio

Google and other major search engines have moved away from exact-match results in favor of relevant results. As a result, it's important to perform an occasional link quality audit to review your overall strategy, identify possible weaknesses, and preventing the possibility of getting hit with a sudden ranking fall.Many …

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Come up with more niche or specific headlines

Greater authority means greater conversions, too. In some cases you can take over their social media accounts and mailing list subscribers. No one likes to think about a time after they have gone, but life insurance like renew life could offer reassurance and comfort to you and your loved ones …

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Optimise your site, paying special attention to trust rank

You'll be able to see through the search engine's eyes, which should make it much easier to decide what's best for your site going forward. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either …

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Why I hate analytics

Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number of people who might take advantage of the change to favor their personal ranks. If a company is willing to resort to such low-quality cheap tactics for their advertising, they're probably willing …

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Prioritise key messaging through inbound links

Too often, business owners create a decent site, and then forget about it. We hold these pieces of information in high regard and pay fancy keyword tools hundreds of dollars per month to tell us what they are. The purpose of a short url is actually focused on serving heavy …

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To get fast rankings, you need RSS feeds

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. If you participate in …

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Be mindful of web crawlers

It's common knowledge that keywords help you find a place in search engine results. Ensuring there are no obstructing elements and potential distractions is vital if the goal is to keep visitors on the page and consuming the content they came for. You should have plenty of time to vacation …

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More importance is given to Google algorithms

In order to get the most success with search engines, you need to speak their language. They don't care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web …

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Which Search Engines use pigeon update to determine indexing?

Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. Put simply, it's best to avoid obtaining irrelevant backlinks. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and doing can turn an …

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Emphasizing fast results by using nofollow links

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can't address: Smaller screen sizes make it harder to …

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Emphasizing fast results by using analytics

Some people might feel favorably about a topic, such as green marketing, but this does not necessarily change their purchasing behaviors. What you should do is leverage the business alliances that you do have. A local park can be dramatically improved by adding playground equipment from a reputable supplier. Search …

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The truth about reporting

Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and …

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When auditing your site, take time to think about long tail search

Remember, earning rankings in Google is only part of the equation-you also have to persuade your new viewers to actually click through. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send …

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The ugly truth about comment spam

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? They're also vulnerable to fault points in the redirect system-if you accidentally direct a mobile …

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Let's talk about backlinks

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won't help your website reach a global audience. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical …

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